| Package | Remarks | Starter | Intermediate | Expert |
|---|---|---|---|---|
| KEYWORD RESEARCH | ||||
| Researching profitable keywords for organic traffic. | As per growth opportunities | Up To 10 Keywords | Up to 20 Keywords | More than 20 keywords |
| ON PAGE SEO | ||||
| Full On-Page Audit | For technical SEO |  | | |
| Keyword Optimization of Content | On Services Page | | | |
| Website Blog Posts | Depending on Keyword Research | | | |
| Interlinking of Blog Posts | According to guidelines | | | |
| Setting up XML Sitemap and submitting on Google Webmasters | For Google Webmasters | | | |
| Setting up Google Webmasters and Analytics | For technical SEO | | | |
| Google Webmasters Check-up | To check for new keyword ideas and penalties. | | | |
| OFF PAGE SEO | ||||
| SEO Backlinks | Reverse Engineering Top Competitors | 20 | 30 | 50 |
| Guest Posting | Based on outreaching and approval of bloggers | 2 | 4 | 6 |
| QnA (Question Answer Submissions) | On websites like quora, yahoo answers and relevant forums | | | |
| PPT Submissions | On different sites | | | |
| PPT to Video Submissions | On different sites | | | |
| CONTENT CREATION | ||||
| Promotional Images | Will be sent for approval | 15 | 25 | 35 |
| Power Point Presentations | Minimum 5 Slides with a backlink | 2 | 4 | 7 |
| Articles for Guest Posts | Minimum 500 words | 2 | 4 | 6 |
| Articles for Website Blog (inbound marketing) | Minimum 500 words | If provided | 2 | 4 |
| Articles for Web 2.0 Submissions | Minimum 500 words | 2 | 2 | 2 |
| PPT to Video Conversions | With background music | | | |
| Promo Video | Up to 30-60 seconds | 1 | 2 | 5 |
| Content for QnA, Forums and other off page submissions | Based on off-page activities | | | |
| Podcast Creation | From articles to podcast |  | | |
| SOCIAL MEDIA MARKETING | ||||
| Creating and Optimizing Social Media Pages | Adding highlights to pages, adding stories, changing cover images, etc. | | | |
| Regular Posts Sharing on Official Pages | Could exceed if additional content is provided | 20 | 30 | 50 |
| Hashtag Research | Based on latest trends related to the industry | | | |
| Blog Posts Sharing on Relevant Groups | Groups related to healthcare to bring more relevant traffic on website blog. | | | |
| Instagram Stories | With Target Location Tagging | 10 | 20 | 30 |
| Running Social Media Quiz | To engage audience | | | |
| Running and Managing Sponsored Campaigns | Sponsored Budget Included in Package. | Up to Rs. 10,000/- | Up to Rs. 15,000/- | Up to Rs. 25,000/- |
| Competitive Analysis | To outrank our top competitors | | | |
| PAY PER CLICK MARKETING | ||||
| Setting Up Google AdWords Account | To manage PPC Campaign | | | |
| Running Sponsored Campaign | Sponsored Budget Included in Package | Up to Rs. 10,000/- | Up to Rs. 15,000/- | Up to Rs. 25,000/- |
| Keyword Research for PPC | For Lead Generation | Up to 10 Keywords | Up to 20 Keywords | Above 20 Keywords |
| Setting up Campaigns | To manage ad groups | | | |
| Designing the Search Ad | To Display on top of Google Results | | | |
| Designing the Display Ad | To display on other health websites | | | |
| Landing Page Optimization | Optimization of webpage | | | |
| Placing the Live Chat | To capture leads from PPC | | | |
| Location and Audience Targeting | To be provided by client | | | |
| Keyword Bidding Management | To stay on Top Results | | | |
| VIDEO MARKETING | ||||
| Youtube Videos Creation and Submission | Uploading Videos with channel art on YouTube | | | |
| Uploading Videos on All Social Platforms | Facebook/Linkedin/Twitter/Instagram | | | |
| Uploading Videos on Relevant Groups | Health groups on | | | |
| Running Sponsored Campaigns for Videos | Required additional budget for Facebook and YT | | | |
| Promoting videos on influencers pages | Requires additional budget (influencer’s demand) | | | |
| ONLINE REPUTATION MANAGEMENT | ||||
| Reviews Management | On all platforms (Google, Justdial, Practo, Mouthshut etc.) | Up to 15 Reviews | Up to 30 Reviews | Up to 50 Reviews |
